Marketing consultant — Manchester
I work out why your marketing isn’t working, then fix it.
Fifteen years building brand, growth and product marketing across crypto, fintech and B2B tech. I help technical companies clarify their positioning, build a strategy that survives contact with reality, and put the systems in place to execute it.
You get one senior person doing the work — someone who has run the channels, led the teams and owned the numbers, and who will tell you when the answer is “stop doing this” rather than “buy more of it”.
- In marketing — search consultant through to Head of Marketing
- 15 yrs
- In crypto since. Founded the publication CoinJournal that year and ran it for six
- 2014
- Engagements written up below, with the numbers attached to each
- 5
Who I’ve done it for
What the work actually was, and what came of it.
Marketing and communications across the group. 900+ posts generating around 1.65 million impressions, and go-to-market for activations with the BBC, Major League Baseball and Yuga Labs.
Founded and grew a cryptocurrency news publication into one of the sector’s recognised titles.
Selected work
Five engagements written up properly — what was broken, what I did, and what it moved.
Restarting a marketing function that had stopped
9,200+
Proving a blockchain’s performance claim by breaking it in public
70,000+
Reversing a decline in a collapsing NFT market
+30%
Making the world’s largest miner manufacturer visible in English
+124%
Introducing sneaker collectors to digital ownership
56%
What I do
Most engagements use two or three of these. A strategy sets the direction; the rest do the work.
Digital marketing strategy
Audience research, channel planning, go-to-market, and measurement frameworks. The decision-making layer that tells you what to do, in what order, and how you’ll know it’s working.
Search engine optimisation
Technical SEO, keyword strategy, content optimisation, and authority building. I fix the structural problems that stop search engines finding you, then build the visibility that compounds over time.
Content marketing
Content strategy, thought leadership, newsletters, and distribution. Not volume for volume’s sake. Content that answers the questions your buyers actually have, in places they’ll actually find it.
Social media management
Channel strategy, community management, content publishing, and paid social across X, Discord, Telegram, and LinkedIn. Where your audience already is, not where you wish they were.
Paid advertising
Google Ads, Meta advertising, tracking, and bid optimisation. Paid media in crypto is tricky — platform policies shift, audiences are sceptical, and most budgets leak. I stop the leaks.
Newer work
Digital transformation
Replatforming, measurement infrastructure, and the way a marketing team actually runs. Most problems that look like strategy problems are plumbing problems — the tracking is wrong, the site can’t ship a page, and nobody agrees what a lead is.
AI consultancy
Where AI genuinely improves a marketing team’s work and where it is theatre. Workflow design, tooling, quality standards, and the judgement to say when the honest answer is “don’t”.
AI search visibility
Answer engine optimisation. Being the source an AI cites when someone asks it a question in your category — which is a different job from ranking, and increasingly the one that decides whether you get considered at all.
If you’re not sure which of these you need, that is itself a useful thing to find out. Start a conversation and we’ll work it out.
How an engagement runs
Three shapes. No lock-in on any of them.
Audit and roadmap
I look at what you are running now, find what is structurally broken as opposed to merely underperforming, and hand back a prioritised plan you could execute without me. Most engagements start here.
Ongoing retainer
Strategy plus execution across the channels that matter for your stage. Two or three disciplines working together rather than all five at once.
Advisory
For teams with people in place who need someone senior to pressure-test the plan, review the work, and say the unpopular thing.
Who you’d actually be working with
I started in search in 2011 and have run marketing agency-side and in-house ever since — Head of Search, then six years as Head of Multi-Channel Marketing at award-winning agencies, then Senior Digital Marketing Lead at eBay and Head of Marketing at Improbable.
Alongside that I founded CoinJournal in 2014 and ran it for six years, and started CryptoKaiju in 2018 — the first project to link NFTs to physical collectibles, which ended up in Forbes and in a partnership with the Sacramento Kings on NBA.com. So when I say I understand how this industry behaves, it is because I have been on both sides of it.
Oliver emerged as the primary driver behind the significant advancements in strategic marketing planning in 2023. His data-driven approach and extensive experience across all paid and organic channels were pivotal in delivering impactful results.