Digital marketing services for crypto, fintech and B2B technology
I’m Oliver Carding, a Manchester-based marketing consultant and fractional marketing director. I grow pipeline and revenue for crypto, fintech and B2B technology companies, with a track record of measurable growth and strong returns on marketing spend.
- $5m
New client funds from a multi-channel inbound strategy
- +124%
Organic traffic across the US and EU, over six months
Bitmain, six months - 9,200+
Peak daily impressions on X, from under 100
MSquared, 2024–2025
Marketing strategy
I work out who you’re selling to and what to say to them, then decide which channels to run first and what to measure.
Audience research · Positioning · Channel planning · Go-to-market · Measurement
Shown in MSquared, Somnia Network, KnownOrigin
Search engine optimisation
I fix what stops search engines reading a technical site, then build rankings for the terms your buyers search.
Technical audits · Keyword strategy · Content optimisation · Digital PR
Shown in MSquared, KnownOrigin, Bitmain
Content marketing
Articles, newsletters and ghostwritten posts that explain a complex product to the people buying it.
Content strategy · Thought leadership · Ghostwriting · Distribution
Shown in Somnia Network, KnownOrigin
Social media management
I run your X, LinkedIn, Discord and Telegram channels and the communities on them.
Community management · Content & publishing · Paid social · Reporting
Shown in MSquared, Somnia Network, KnownOrigin, eBay
Paid advertising
Search and social advertising for crypto and financial products, within the ad-policy rules those categories carry, tracked to the sale.
Google Ads · Meta Ads · Tracking & attribution · Bid optimisation
Shown in Bitmain
Digital transformation
I set up GA4, attribution and CRM so the numbers in a marketing report agree, and I lead website replatforms.
Website replatforming · Measurement & attribution · CRM & lifecycle · Operating rhythm
Shown in KnownOrigin
AI consultancy
I build AI and automation into a marketing team’s workflow, so it produces more without the quality dropping.
Workflow audit · Tooling and setup · Quality standards · Team training
AI search visibility
Answer engine optimisation: making sure ChatGPT, Perplexity and Google’s AI Overviews describe you accurately and cite your site.
Citation auditing · Content architecture · Structured data & llms.txt · Monitoring
How the channels work together
Each channel has a job at a different stage of the funnel: content and social create demand, search and paid capture it, and the site converts it. One strategy sets the jobs, and one set of targets measures them. I have extensive experience delivering multi-channel strategies across paid and organic, so I plan the channels as one programme.
Who I work with
- Crypto, fintech and B2B technology companies with a technical or regulated product to explain.
- Teams that need a senior marketing lead before they need a full-time hire.
- A launch, a rebuild of the marketing function, or a function to set up and hand over.
- Audit and roadmap
- From £4,000
- I interview your team, review what you are running now and what your competitors do, and hand back a 90-day plan your team could execute without me. It covers one product in one market; a larger scope is quoted before we start. Most consultancy engagements start here.
- Ongoing retainer
- From £4,000
- Strategy plus execution across the channels that matter for your stage. Two or three disciplines working together rather than all five at once.
- Advisory
- £450 per day
- For teams with people in place: a senior review of the strategy, the priorities and the work, as working sessions or a structured strategy day.
What moves the number, and what isn’t charged for, is on the pricing page.
Consultant, fractional or employed?
- Consultancy
- An audit and roadmap, an ongoing retainer or advisory days
- Fixed fee, or monthly with thirty days’ notice
- From £450 a day
- Fractional or interim
- Fractional head of marketing or marketing director, or a defined piece of work
- Usually about two days a week
- From £4,000 a month
- Employed role
- Head of Marketing or equivalent, in-house, leading the function
- Full time
- Salary
Questions about working together
Something not covered here? Ask me directly.
What are marketing consultancy services?
Marketing consultancy is senior advice and hands-on work on a company’s marketing: setting the strategy, then planning and running the channels that deliver it. My services cover strategy, SEO, content, social, paid, digital transformation, AI consultancy and AI search visibility, as a project, an ongoing retainer or advisory days.
Do you work as a consultant, on contract or as a fractional marketing director?
All three. Consultancy starts at £450 a day. A fractional or interim contract is usually about two days a week, from £4,000 a month. I’m also open to an employed role leading the function.
What is a fractional marketing director, or fractional CMO?
A fractional marketing director leads your marketing part-time, for a set number of days a week, without the cost of a full-time hire. Fractional CMO is the same role under a more senior title. I work this way at about two days a week, setting the strategy, leading the team and agencies, and doing part of the work myself.
How is working with you different from hiring an agency?
With an agency you usually buy hours across separate departments, each with its own lead and its own report. With me you get one senior marketer who sets the strategy and works across every channel, alongside your team. It doesn’t have to be one or the other: I have extensive agency experience and have managed agencies in-house, so I can brief them, run them and hold their work to the same targets.
Can you act as our outsourced marketing team?
Yes, for a company without a marketing team of its own. I set the plan, run the channels that matter at your stage, and brief and manage specialists where the work needs them.
Which service should I start with?
An engagement usually starts with an audit of the area that matters most, which decides which services you need and in what order.
Which sectors do you work in?
Crypto, fintech and B2B technology. I’ve worked in crypto since 2014: as a founder, freelance for Bitmain, and in-house at eBay’s Web3 team, Improbable and Tesseract.
Do you only work with companies in Manchester?
No. I’m based in Manchester and work with companies across the UK and abroad, at the same rates wherever they are.
How soon will I see results?
Technical SEO fixes often show within four to six weeks, content and authority work builds from about the third month, and paid campaigns give you data within the first weeks. I’m open about timelines from the start, and I build the forecasts with your team, so they’re realistic and you can plan around them.
How do you use AI and automation?
I use AI and automation to make the work faster, from research and analysis to drafting and reporting. The judgement, the plan and anything published stay with me, and I check every piece before it goes out.