Eight things. Five I have done for years.
I help crypto, fintech and B2B tech companies grow through marketing that actually works, judged on the numbers you care about rather than on buzzword decks or vanity metrics.
Most clients use two or three of these together. A strategy sets the direction, then SEO and content (or paid and social) do the heavy lifting.
Digital marketing strategy
Audience research, channel planning, go-to-market, and measurement frameworks. The decision-making layer that tells you what to do, in what order, and how you’ll know it’s working.
What this involvesSearch engine optimisation
Technical SEO, keyword strategy, content optimisation, and authority building. I fix the structural problems that stop search engines finding you, then build the visibility that compounds over time.
What this involvesContent marketing
Content strategy, thought leadership, newsletters, and distribution. The aim is content that answers the questions your buyers actually have, in places they’ll actually find it, rather than volume for its own sake.
What this involvesSocial media management
Channel strategy, community management, content publishing, and paid social on the channels your audience already uses: X, Discord, Telegram, and LinkedIn.
What this involvesPaid advertising
Google Ads, Meta advertising, tracking, and bid optimisation. Paid media in crypto is tricky: platform policies shift, audiences are sceptical, and most budgets leak. I stop the leaks.
What this involvesNewer work
Three areas I have moved into more recently. The work is real and so is the experience behind it, but I have less published proof than for the five above, so they are listed separately rather than presented as equivalent.
Digital transformation
Replatforming, measurement infrastructure, and the way a marketing team actually runs. Most problems that look like strategy problems are plumbing problems: the tracking is wrong, the site can’t ship a page, and nobody agrees what a lead is.
What this involvesAI consultancy
Where AI genuinely improves a marketing team’s work and where it is theatre. Workflow design, tooling, quality standards, and the judgement to say when the honest answer is “don’t”.
What this involvesAI search visibility
Answer engine optimisation. Being the source an AI cites when someone asks it a question in your category. That is a different job from ranking, and increasingly the one that decides whether you get considered at all.
What this involvesHow an engagement runs
Three shapes. No lock-in on any of them.
Audit and roadmap
I look at what you are running now, find what is structurally broken as opposed to merely underperforming, and hand back a prioritised plan you could execute without me. Most engagements start here.
Ongoing retainer
Strategy plus execution across the channels that matter for your stage. Two or three disciplines working together rather than all five at once.
Advisory
For teams with people in place who need someone senior to pressure-test the plan, review the work, and say the unpopular thing.
Each of these has a price attached on the pricing page. If you’re not sure which of them you need, that is itself a useful thing to find out. Start a conversation and we’ll work it out.