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Freelance SEO consultant in Manchester

I’m a freelance SEO consultant based in Greater Manchester, with almost two decades of experience turning organic search into traffic and revenue. I work with established Manchester businesses in person and remotely, and with Manchester agencies on contract.

Discuss SEO in ManchesterWhat the SEO audit includes

Results measured in value, not just rankings

Measurable growth in organic traffic and revenue, for startups and established firms alike.

Numbers I’m proud of

  • +$2.1MIncremental sales from SEO and paid search at Bitmain
  • +124%Organic traffic at Bitmain across the US and EU, over six months
  • +45%Search visibility for targeted keywords at eBay’s KnownOrigin
  • +147%Non-brand search impressions in my current role, six months on the six before

“The technical depth and speed Oliver brought were game-changing. In six months we jumped from invisible to dominating key searches…”

Global Marketing Lead, Bitmain

Four ways to work with me on SEO in Manchester

Start with an audit, bring me in to lead the work, have me keep your agency on target, or bring me into your agency on contract.

  1. SEO audit

    A fixed fee of £1,800

    • Technical review

      Crawling and indexing, page speed, duplicate pages, site structure and structured data, ranked by what each problem costs you.

    • Visibility research

      Where you rank, the searches you should be winning, what competitors hold, and whether AI assistants mention or cite you.

    • 90-day roadmap

      Each action with an owner and a measure, and briefs your developers can build from.

  2. Fractional SEO lead

    Monthly, from £4,000

    • Running the roadmap

      I lead the work month to month: technical fixes with your developers, content briefs and reviews for your writers, and links and digital PR.

    • Reporting against targets

      Rankings, AI visibility, enquiries and revenue from search, reported against the targets we set at the start.

  3. Agency oversight

    £450 a day, as you need it

    • Targets and briefs

      I set the targets your SEO agency works to and write the briefs it works from.

    • Reviews

      I review the agency’s plans, reports and work, check what was delivered, and flag spend that isn’t moving the targets.

  4. Agency contracts

    £450 a day, on contract

    • Inside your agency

      I work in-house at your agency for the length of a contract, on your clients’ SEO, alongside your team.

    • With your clients

      I join client meetings, present the work and answer the technical questions with your account team.

What does the £1,800 SEO audit include?

A fixed fee of £1,800 covers one website in one market, up to 500 pages. A larger site, a migration or a second market is quoted before we start.

What you get

  • A kick-off call on your goals, your market and the pages that matter commercially
  • A technical review: crawling and indexing, page speed, duplicate pages, site structure, structured data and the server
  • Full visibility research: where you rank, the searches you should be winning, what competitors hold, and whether AI assistants are mentioning or citing you
  • A review of your main commercial pages, and of the links and citations pointing to your site
  • A check that analytics and Search Console record the searches and enquiries the work will be judged on
  • Every finding ranked by its likely impact, with the evidence behind it
  • A 90-day roadmap, each action with an owner and a measure, and briefs your developers can build from
  • A walkthrough call and a check-in 30 days later

How the work runs

  1. Day 1

    Kick-off

    A call on your goals and your market, and access to the site, analytics and Search Console.

  2. Week 1

    Research

    The crawl and technical review, the visibility research across search and AI assistants, your commercial pages, and the links and citations pointing to you.

  3. Week 2

    Findings and roadmap

    The findings ranked by impact with their evidence, the 90-day roadmap and the briefs for your developers.

  4. End of week 2

    Walkthrough

    We go through the findings and the roadmap together, with whoever will run the work.

  5. Day 30

    Check-in

    A call a month after the handover on what has moved and what to change.

After the handover your team runs the roadmap, or I run it with them as your fractional SEO lead. Full pricing

What does SEO look like for a Manchester business?

Much the same work as anywhere, with two differences: you compete for local and national searches at once, and the meetings can happen in person.

  • Local and national searches

    A Manchester firm usually competes in two places: searches that name the city, and national searches against every firm in the UK. The audit sets out which matter to you and plans for both.

  • In person when it helps

    Kick-offs, walkthroughs and workshops can happen at your office. The rest of the work runs remotely, which keeps it moving between meetings.

  • Alongside your agency, or inside it

    If you use a Manchester agency, I can set its targets and check the work. If you run one, I can join on contract and take client meetings with your team.

  • How the audit covers it

    The visibility research covers the searches that name Manchester and the national ones, and the commercial pages your buyers land on.

Which Manchester businesses do I work with?

Established Manchester businesses that need search to bring in customers.

Professional services
Law firms, accountancies and consultancies competing for high-value searches in the city and beyond.
B2B services
Firms selling to other businesses, where buyers research online long before they get in touch.
Ecommerce
Manchester retailers selling online across the UK, where category and product pages carry the revenue.
Fintech and financial services
Financial firms where Google holds content to a stricter standard of expertise and trust.
Manchester agencies
Agencies that need senior SEO on contract, for client work and client meetings.

Who will I work with?

Oliver Carding

You work directly with me throughout the engagement.

I’m based in Greater Manchester and have almost two decades of experience in SEO: agency-side running paid and organic teams, then freelance for clients including Bitmain. I now lead marketing at a regulated digital-asset firm.

More about me

Questions before an engagement

Something not covered here? Ask me directly.

Do you only work with Manchester businesses?

No. I’m based in Greater Manchester and work with businesses across the UK and abroad. For Manchester clients, I can meet in person when it helps.

Do you meet clients in person?

Yes. Kick-offs, walkthroughs and workshops can happen at your office. Day-to-day work runs remotely.

How much does an SEO consultant cost in Manchester?

The same as anywhere else I work. The SEO audit is a fixed fee of £1,800 for one website in one market, up to 500 pages. As your fractional SEO lead I work on a monthly retainer from £4,000, and agency oversight and agency contracts are £450 a day.

Should I use an SEO consultant or a Manchester SEO agency?

A consultant gives you one experienced person setting the priorities and doing much of the work. An agency gives you more people, which suits a large content programme. Plenty of businesses use both, with the consultant setting the targets the agency works to.

Do you work with Manchester agencies?

Yes, in two ways. I can oversee an agency on a client’s behalf, or work in-house at an agency on contract, on its clients’ SEO and in its client meetings.