Where trust gets built
Social is where a company’s audience forms and where buyers check whether it is real, whether that is a crypto community on Discord or a B2B audience on LinkedIn. I set the channel strategy, run the community and the publishing, and use paid social where it earns its place.
What results has social media management produced?
At MSquared, peak daily impressions on X rose from under 100 to more than 9,200 in twelve months.
Numbers I’m proud of
- 9,200+Peak daily impressions on X, from under 100
- 15%Engagement rate on high-performing LinkedIn posts
- 150k+Organic impressions for the launch campaign
Channel strategy
Not every platform matters for your project. I work out where your audience is, set the tone, and build a plan that supports your wider goals. That might be X, Discord, Telegram or LinkedIn, and only the ones that earn their place.
Community management
A Discord with 10,000 members and no conversation is worth less than one with 500 who care. I facilitate discussion, build trust, and keep communities active between product milestones.
Content and publishing
Every post has a purpose. I plan, create and schedule with consistency and clarity: threads, announcements, engagement posts, ecosystem commentary. No filler, no recycled templates.
Paid social
Organic reach has limits. I run paid campaigns across Meta and X that are targeted, measured and tied to business objectives. The target is conversions, sign-ups and qualified attention rather than vanity impressions.
Reporting and measurement
I track reach, engagement quality, sentiment and the actions that matter to your business. You’ll know what’s working and what isn’t, without a forty-page report that says nothing.
A fixed fee of £4,000 covers one product in one market, over three to four weeks. A second product, another region or interviews with your customers are quoted before we start.
What you get
How the work runs
Week 1
Diagnose
Full audit of your current presence, audience composition, content performance and competitor activity. I map what’s working, what’s noise, and where the gaps sit across every channel.
Week 1–2
Foundation
A channel-by-channel plan with content pillars, tone of voice, posting cadence and community guidelines. Each piece maps to an objective, and the plan adapts to your launch cycles.
Week 2–8
Amplify
Content goes live and communities get managed, so the conversations happen. Paid campaigns launch where they make sense. I handle the day-to-day so your team can focus on building.
Ongoing
Compound
Monthly reporting with plain commentary on what moved and what didn’t, and strategy adjusted on data rather than hunches. The goal is compounding community value rather than maintenance.
After the handover your team runs the plan, or I run it with them. Full pricing
Companies that want a presence their audience takes seriously.
- B2B tech and SaaS
- LinkedIn-led presence aimed at decision-makers, where credibility matters more than reach.
- Fintech and financial services
- Consistent, compliant communication that builds trust with a cautious audience.
- Crypto and Web3 projects
- Community-led channels on X, Discord and Telegram where trust is the whole game.
- Gaming and consumer
- Player and creator communities that need activation beyond announcements.
- Pre-launch companies
- Building an audience before the product goes live, with the channels set up and the tone established well before launch.
- Established teams
- Already have a presence but need the operation professionalised and growing measurably.
Who will I work with?
You work directly with me throughout the engagement.
I lead marketing at a regulated digital-asset firm, and led it at Improbable before that. At eBay’s KnownOrigin I led the digital marketing strategy. Agency-side, I ran digital strategy for clients in finance, travel and energy, among them Liontrust Asset Management and Aldermore.
Questions before an engagement
Something not covered here? Ask me directly.
Which platforms do you work on?
X, Discord, Telegram, LinkedIn and Meta. I recommend the channels that make sense for your audience and your stage, and I won’t push you onto platforms that don’t serve your goals.
Do you create the content or just schedule it?
I create it: threads, graphics briefs, announcements, engagement posts, community updates. If you have an internal team producing content, I work alongside them and fill the gaps. Either way, every post has intent behind it.
How do you measure success?
It depends on the objective. For awareness, reach and share of voice. For community growth, active members and engagement rate rather than follower count. For conversions, sign-ups or the actions tied to social activity that matter to your business.
Can you manage our Discord or Telegram?
Yes. I’ve managed communities from pre-launch to established companies, covering moderation, discussion facilitation, event coordination, and keeping channels alive between announcements.
What if we don’t have a social presence yet?
That’s fine, and often easier. I set up the channels, establish the tone, build the initial content library and grow the audience from scratch. Starting clean beats fixing a neglected presence.
How much does this cost?
Monthly retainers are the usual model and the scope sets the fee. After the first conversation I send a clear proposal with deliverables and pricing. No lock-in contracts.
What do you need from me?
Brand guidelines if you have them, access to the accounts, a point of contact for approvals, and context on your product roadmap. The more I understand the project, the sharper the content.
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