Where trust actually gets built
Social is where trust gets built, audiences form and companies prove they’re real, whether that’s a crypto community on Discord or a B2B audience on LinkedIn. I help you use it properly rather than just loudly.
- Social media management covers channel strategy, community management, content and publishing, paid social, and reporting across X, Discord, Telegram, LinkedIn and Meta.
- Social media management suits B2B tech firms building a LinkedIn presence, fintech firms that need compliant communication, and crypto projects running communities on Discord and Telegram.
- A social media engagement opens with a one-week audit of the current presence, then a channel-by-channel plan, then monthly reporting on what moved.
- Social media management is a monthly retainer from £4,000 a month, with no lock-in contract.
- In the published MSquared social media work, one dormant X channel went from under 100 to over 9,200 peak daily impressions.
Why most social media doesn’t work
Social is full of noise. Companies posting for the sake of posting, communities that exist in name only, and paid campaigns that buy impressions instead of attention. The result is the same: money spent, nothing built.
- Content without purpose
- Memes, giveaways and recycled announcements are activity that masquerades as progress.
- Dead communities
- Ten thousand Discord members and no conversation. Follower counts that look good on a slide and don’t convert to anything.
- Platform mismatch
- Equal effort across every platform instead of doubling down on the two or three where your audience actually lives.
- Vanity metrics
- Reporting impressions and likes instead of engagement quality, community health and conversion actions.
Who is social media management for?
Companies that want a genuine presence rather than noise.
B2B tech and SaaS
LinkedIn-led presence aimed at decision-makers, where credibility matters more than reach.
Fintech and financial services
Consistent, compliant communication that builds trust with a cautious audience.
Crypto and Web3 projects
Community-led channels on X, Discord and Telegram where trust is the whole game.
Gaming and consumer
Player and creator communities that need activation beyond announcements.
Pre-launch companies
Building an audience before the product goes live, with the channels set up and the tone established well before launch.
Established teams
Already have a presence but need the operation professionalised and growing measurably.
What does social media management include?
Each workstream is designed to move a specific metric, not to pad a report.
Channel strategy
Not every platform matters for your project. I work out where your audience actually is, set the tone, and build a plan that supports your wider goals. That might be X, Discord, Telegram or LinkedIn, and only the ones that earn their place.
Community management
A Discord with 10,000 members and no conversation is worth less than one with 500 who care. I facilitate discussion, build trust, and keep communities active between product milestones.
Content and publishing
Every post has a purpose. I plan, create and schedule with consistency and clarity: threads, announcements, engagement posts, ecosystem commentary. No filler, no recycled templates.
Paid social
Organic reach has limits. I run paid campaigns across Meta and X that are targeted, measured and tied to business objectives. The target is conversions, sign-ups and qualified attention rather than vanity impressions.
Reporting and measurement
I track reach, engagement quality, sentiment and the actions that matter to your business. You’ll know what’s working and what isn’t, without a forty-page report that says nothing.
How does the work run?
Four phases with real durations. Nothing here is a proprietary framework. It is the order the work has to happen in.
Diagnose
Full audit of your current presence, audience composition, content performance and competitor activity. I map what’s working, what’s noise, and where the gaps sit across every channel.
Foundation
A channel-by-channel plan with content pillars, tone of voice, posting cadence and community guidelines. Each piece maps to an objective, and the plan adapts to your launch cycles.
Amplify
Content goes live and communities get managed, so the conversations actually happen. Paid campaigns launch where they make sense. I handle the day-to-day so your team can focus on building.
Compound
Monthly reporting with honest commentary on what moved and what didn’t, and strategy adjusted on data rather than hunches. The goal is compounding community value rather than maintenance.
How much does social media management cost?
Most work starts with a fixed-fee audit. Scope moves the number, not seniority: you get me either way.
Audit and roadmap
From £3,000
I look at what you are running now, find what is structurally broken as opposed to merely underperforming, and hand back a prioritised plan you could execute without me. Most engagements start here.
Ongoing retainer
From £4,000
Strategy plus execution across the channels that matter for your stage. Two or three disciplines working together rather than all five at once.
Advisory
£450 per day
For teams with people in place who need someone senior to pressure-test the plan, review the work, and say the unpopular thing.
What results has social media management produced?
The clearest example is a channel that had effectively stopped.
- Peak daily impressions on X, from under 100
- 9,200+
- Engagement rate on high-performing LinkedIn posts
- 15%
- Organic impressions across a single campaign
- 150k+
Questions people actually ask
Including the ones about money.
Written by
Oliver Carding
Marketing consultant in Manchester. Previously Head of Marketing at Improbable and Senior Digital Marketing Lead at eBay; founded CoinJournal and CryptoKaiju. Career, press and references.
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