Freelance marketing strategy consultant for crypto, fintech and B2B tech
I help crypto, fintech and B2B technology companies turn marketing investment into revenue. That means identifying the customers most likely to buy, giving them a clear reason to choose you, and focusing your budget on the channels most likely to deliver. You get a practical strategy built around your revenue goals, with the option for me to manage and deliver the work too.
I build multi-channel marketing strategies that drive revenue
In my current role, my strategy has generated more than $60m in open sales pipeline.
Numbers I’m proud of
- $60m+Open pipeline from inbound enquiries in my current role, 2026
- $5mNew client funds from the same strategy
- +30%KnownOrigin site traffic over six months, against a falling NFT market
- +20%KnownOrigin revenue from organic and social over the same six months
“During our time working together, Oliver emerged as the primary driver behind the significant advancements in strategic marketing planning in 2023. His role as a strategic thinker and experienced marketer stood out prominently within the marketing team.”
A strategy built around your revenue goals, informed by your customers, your market and your current marketing performance.
Understand
Discovery and research
Business goals and marketing review
I review your existing marketing against your commercial goals to understand what’s working, what needs to improve and what’s achievable with your budget and resources.
Customer and competitor research
I investigate who buys, what influences their decisions and how they compare your offer with alternatives, identifying the audiences and opportunities worth pursuing.
Decide
Positioning and channel planning
Positioning and messaging
A clear reason for customers to choose you, with messages that explain your value and address the questions that influence a purchase.
Channels and budget
Recommendations on which channels to prioritise, what each should achieve and how to allocate your budget to support your revenue goals.
Customer journey and conversion
A plan for how your content, website and follow-up turn interest into enquiries and sales, including where the experience needs to improve.
Act
Delivery and measurement
90-day action plan
Clear priorities, responsibilities, timelines and budgets for the first three months, including what to test and when to review progress.
Measurement and reporting
The targets, tracking and reporting needed to understand marketing’s contribution to pipeline and revenue, and decide what to improve.
For a product launch or entry into a new market, the strategy also includes launch timing, campaign activity and partner coordination.
I can also manage and deliver the workA fixed fee of £4,000 covers one product in one market, over three to four weeks. A second product, another region or interviews with your customers are quoted before we start.
What you get
How the work runs
Week 1
Interviews and review
Your team, your product and targets, and the marketing, analytics and competitors you have now.
Weeks 1–2
Research
Audience, competitor, channel and keyword research, so each recommendation has evidence behind it.
Weeks 2–3
Strategy and plan
The strategy, and the 90-day action plan that puts it into practice.
Weeks 3–4
Walkthrough
The plan and the reasoning behind each recommendation, with your team, then one round of revisions.
Day 30
Check-in
A call 30 days after the walkthrough to review progress against the plan and adjust it.
After the handover your team runs the plan, or I run it with them. Full pricing
A DeFi protocol, a consumer app and an institutional crypto business need different marketing strategies. I build around the people whose participation matters, what will persuade them to act and how that activity contributes to growth.
Open sales pipeline from my strategy in my current role, at a MiCA-authorised crypto firm
Reaching the right people
Your route to market may depend on developers, creators and ecosystem partners as much as customers. I identify who matters and how to reach them through the communities, publications and relationships they already value.
Making the product worth choosing
I turn technical features into clear reasons to use or buy your product, supported by the information your audience needs to evaluate its benefits and risks.
Connecting marketing to adoption and revenue
I set goals around what matters to your business, from repeat product usage to qualified pipeline and funded accounts, then plan how marketing will contribute.
Getting campaigns into market
For regulated products, I work with Legal and Compliance from the outset, building approval requirements into the messaging, channel choices and delivery plan.
Crypto, fintech and B2B technology companies at a point where the next 90 days need a plan.
- Before a launch
- A go-to-market plan tied to product milestones, written before the launch date is fixed.
- After a raise
- A plan for the new budget, set against the targets the round was raised on.
- Entering a new market
- Positioning and channel priorities for a new region, product or audience.
- Without a senior marketer
- Product and engineering teams with nobody setting marketing direction.
- With a team in place
- In-house teams or agencies that can run the work and need the direction set.
Who will I work with?
You work directly with me throughout the engagement.
I lead marketing at a regulated digital-asset firm, and led it at Improbable before that. At eBay’s KnownOrigin I led the digital marketing strategy. Agency-side, I ran digital strategy for clients in finance, travel and energy, among them Liontrust Asset Management and Aldermore.
Questions before an engagement
Something not covered here? Ask me directly.
What does a marketing strategy consultant do?
A marketing strategy consultant works out who your business should sell to, what will persuade them and where to invest to reach them, then turns that into a plan your team can act on. I do that for crypto, fintech and B2B technology companies, and I can also manage and deliver the work.
How much does a marketing strategy cost?
The audit and roadmap is a fixed fee of £4,000 for one product in one market. A second product, another region or interviews with your customers add to the fee, and I quote them before we start. If you want me to deliver the work afterwards, that is priced separately as a monthly retainer.
How long does it take to develop the strategy?
Three to four weeks from the first interview to the walkthrough. More products, markets or interviews add time. The plan itself then covers your next 90 days.
What will I receive at the end?
A written strategy covering your audiences, positioning, channels, budget and measurement, and a 90-day action plan with an owner and a measure for every action. I take your team through it in a walkthrough, make one round of revisions and check in on progress 30 days later.
What is the difference between a marketing strategy and a marketing plan?
The strategy decides who you sell to, how you are positioned and which channels carry the message. The plan is the schedule of work that follows from it. The audit delivers both.
What is a marketing audit, and is it part of this?
A marketing audit reviews what you run now, what it returns and where it falls short. It is the first stage of this work: the review and research feed the strategy, and I sell the two together as one fixed-fee audit and roadmap.
What is a go-to-market strategy, and do I need one?
A go-to-market strategy sets out how a new product or a new market is launched: who it is for, how it is positioned, which channels carry it and in what order. If you are launching, the marketing strategy covers it, from the launch timing to the campaigns and the partners involved.
Can you put the strategy into action too?
Yes. I can manage and deliver the work across search, content, social and paid on a monthly retainer, or lead your marketing as a fractional marketing director. You can move straight from the walkthrough into delivery.
Can you work alongside our existing marketing team or agency?
Yes. Your team or agency keeps the work it does well, and I set the direction, write the briefs and hold the work to the agreed targets. I have extensive agency experience and have managed agencies in-house, so I know what a good brief and a fair review look like.
Should I hire a consultant, an agency or a fractional CMO?
It depends on what is missing. If it is direction, the audit gives your team a plan to run. If it is senior leadership, a fractional or interim contract puts me in the role part-time. If it is delivery capacity, an agency adds people, and I can brief and manage one for you.
How soon should we expect to see results?
Some changes show early: technical SEO fixes often within four to six weeks, and paid campaigns produce data within the first weeks. Content and search authority build from about the third month. How fast pipeline follows depends on your budget, how quickly the plan is put into action and the length of your sales cycle.
How will we know whether the strategy is working?
We agree the targets at the start: the pipeline, revenue and lead measures that matter to your business, and the marketing KPIs that lead to them. The plan sets up the tracking to report against them, and the 30-day check-in reviews progress and what needs to change.
What do you need from us?
Access to your analytics and CRM, an hour each with up to five people who sell and build the product, and one person who can make decisions.
How do you use AI in the work?
I use AI to speed up the research and analysis, such as competitor, keyword and customer research, so more of the time goes on the decisions. The recommendations and the plan are mine, and I check every one before it reaches you.