Freelance SEO consultant for technical companies, specialising in crypto, fintech and B2B tech
Almost two decades in organic search have taught me how traffic turns into revenue. You get an SEO consultant who brings creative ideas and judges them on what they earn, working with your team as a fractional SEO lead or alongside the agency you already use.
Discuss search engine optimisationWhat the SEO audit includes
Results measured in value, not just rankings
Measurable growth in organic traffic and revenue, across startups and established firms in crypto, fintech and B2B tech.
Numbers I’m proud of
- +$2.1MIncremental sales from SEO and paid search at Bitmain
- +124%Organic traffic at Bitmain across the US and EU, over six months
- +45%Search visibility for targeted keywords at eBay’s KnownOrigin
- +147%Non-brand search impressions in my current role, six months on the six before
“The technical depth and speed Oliver brought were game-changing. In six months we jumped from invisible to dominating key searches…”
Start with an audit, bring me in to lead the work, or have me keep your agency on target.
SEO audit
A fixed fee of £1,800
Technical review
Crawling and indexing, page speed, duplicate pages, site structure and structured data, ranked by what each problem costs you.
Visibility research
Where you rank, the searches you should be winning, what competitors hold, and whether AI assistants mention or cite you.
90-day roadmap
Each action with an owner and a measure, and briefs your developers can build from.
Fractional SEO lead
Monthly, from £4,000
Running the roadmap
I lead the work month to month: technical fixes with your developers, content briefs and reviews for your writers, and links and digital PR.
Reporting against targets
Rankings, AI visibility, enquiries and revenue from search, reported against the targets we set at the start.
Agency oversight
£450 a day, as you need it
Targets and briefs
I set the targets your SEO agency works to and write the briefs it works from.
Reviews
I review the agency’s plans, reports and work, check what was delivered, and flag spend that isn’t moving the targets.
A fixed fee of £1,800 covers one website in one market, up to 500 pages. A larger site, a migration or a second market is quoted before we start.
What you get
How the work runs
Day 1
Kick-off
A call on your goals and your market, and access to the site, analytics and Search Console.
Week 1
Research
The crawl and technical review, the visibility research across search and AI assistants, your commercial pages, and the links and citations pointing to you.
Week 2
Findings and roadmap
The findings ranked by impact with their evidence, the 90-day roadmap and the briefs for your developers.
End of week 2
Walkthrough
We go through the findings and the roadmap together, with whoever will run the work.
Day 30
Check-in
A call a month after the handover on what has moved and what to change.
After the handover your team runs the roadmap, or I run it with them as your fractional SEO lead. Full pricing
Yes, but it’s no longer the whole job. Ranking in Google and being cited by AI are now separate pieces of work, and I cover both, along with what happens when those visitors reach your site.
Impressions in Google’s generative AI features in my current role, since May 2026
Ranking is not the same as being cited
A study of 863,000 searches in 2026 found that 38% of the pages Google’s AI Overviews cited ranked in the top ten for that search, and 31% ranked outside the top 100. AI tools break a question into related searches and cite from those.
Assistants follow Google even less
A study of 15,000 prompts in 2025 found that 12% of the pages ChatGPT, Gemini and Copilot cited ranked in Google’s top ten for the same question. Perplexity, which runs its own index, was closer at 29%.
What still decides it
Pages that answer one question clearly, a site AI crawlers can reach and read, structured data, and other sites that mention you. That is SEO work, aimed at a wider set of searches.
After the citation
A study of AI Overviews found that when one appears, clicks to the top result fall by 34.5%, so each visitor counts for more. The audit reviews your commercial pages and the route from landing to enquiry, so the people who arrive keep reading and get in touch.
How the audit covers it
The visibility research checks whether AI assistants mention or cite you for the searches that matter to your business, and I track impressions in Google’s AI features beside rankings.
Crypto, fintech and B2B technology companies, from startups to established firms, that need search to bring in customers.
- Fintech and financial services
- High-value searches where Google holds financial content to a stricter standard of expertise and trust.
- Crypto and DeFi
- A crowded, volatile category where technical depth and a credible track record decide who ranks.
- B2B SaaS and developer tools
- Buyers comparing products, where documentation and product pages do as much work as the blog.
- Regulated businesses
- Content and links that go through compliance review before they publish, planned into the schedule from the start.
- Teams with an agency in place
- Companies paying an SEO agency that want someone senior setting the targets and checking the work.
Who will I work with?
You work directly with me throughout the engagement.
I have almost two decades of experience in SEO: agency-side running paid and organic teams, then freelance for clients including Bitmain, where I ran SEO and paid search across the US and EU. I now lead marketing at a regulated digital-asset firm.
Questions before an engagement
Something not covered here? Ask me directly.
How much does an SEO consultant cost?
The SEO audit is a fixed fee of £1,800 for one website in one market, up to 500 pages. As your fractional SEO lead I work on a monthly retainer from £4,000, and advisory days are £450. No hidden fees, no lock-in contracts.
How long does SEO take to work?
Technical fixes often show impact within four to six weeks. Content and authority work typically builds from the third month. SEO has more than its share of snake oil, and a promise of page-one rankings in 30 days is usually it: the terms are ones nobody searches, or the methods will cost you later.
How do I spot a bad SEO consultant?
By what they promise. Guaranteed rankings, a fixed number of links a month and reports full of positions for terms nobody searches are the usual signs, and the industry has plenty of charlatans selling all three (DM me and I’ll share some of the stinkers). Ask instead how the work will be measured against your enquiries and revenue, and who will do it.
Should I hire an SEO consultant or an SEO agency?
If you need someone to set the direction, a consultant is usually the better buy: one senior person deciding the priorities and doing much of the work. If you need volume, such as a large content programme, an agency has the people. Many companies have both, and I can set the targets and write the briefs for yours.
Is SEO still worth it now that AI answers questions?
Yes. Search still sends far more visitors than AI assistants, and AI tools draw on many of the same signals. Ranking no longer guarantees a citation, though, so I measure impressions in AI features and mentions in assistants beside rankings and clicks.
Can ChatGPT do SEO?
It can draft, summarise and check, and I use AI tools for parts of the research. It can’t see your Search Console data, judge which searches are worth winning for your business, or get a developer to ship the fix.
Can you guarantee rankings?
No. Nobody controls Google’s results. I agree targets with you before the work starts, report against them every month, and tell you early if something isn’t moving.
Can you work with our developers, writers or agency?
Yes. Most of the work runs through them: briefs your developers can build from, content briefs and reviews for your writers, and targets and reviews for your agency.
What makes SEO different for technical products?
Three things, most of the time. Heavy JavaScript frameworks that search engines struggle to crawl. Insider terminology that doesn’t match how buyers search. And in finance, fintech and crypto, a stricter trust bar for anything touching money. I’ve spent years navigating these specifics rather than treating every site the same.
What do you measure?
Keyword ranking movements, organic traffic quality rather than volume, engagement depth, conversion actions and technical health. I also track the metrics specific to your business: trial sign-ups, qualified leads, deposits, marketplace transactions.
Do you write the content or just optimise it?
Both. I can optimise existing pages or produce new content from scratch. I’ve written about everything from staking mechanisms and cross-chain bridges to open-banking APIs and B2B SaaS onboarding. If the topic is technical, that’s where I’m most useful.
Do you build backlinks?
Yes, through placements in relevant publications, partnerships and digital PR. I don’t buy links, use private blog networks, or do anything that creates a problem six months from now.
What do you need from us?
Access to your analytics, Search Console and CMS. A point of contact who can approve content and answer product questions. That’s it. I handle the rest.
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