Search visibility that compounds
Most technical companies are invisible to search. I fix the structural, strategic and authority problems that keep you off page one, then build something that compounds over months rather than weeks.
- My SEO service covers technical SEO, keyword strategy, content optimisation, and authority building through digital PR and ecosystem placements.
- SEO for technical companies suits fintech, B2B SaaS, crypto protocols and regulated businesses that want sustainable organic growth.
- Technical SEO fixes often show impact within four to six weeks, while SEO content and authority work typically compounds from month three.
- An SEO technical audit with a roadmap is a fixed-fee project from £3,000, and ongoing SEO is a monthly retainer from £4,000 with no lock-in.
- On the Bitmain SEO engagement, organic traffic across the US and EU grew 124% over six months, and 40+ high-intent keywords reached Google’s first page.
Why most technical companies fail at SEO
Technical companies have an SEO problem. Heavy JavaScript frameworks that search engines can’t crawl. Insider jargon that doesn’t match how buyers actually search. Technical debt from shipping fast and fixing never. And a bias toward paid acquisition over organic growth that gets more expensive every year.
- Broken technical foundations
- App-shell architectures, client-side rendering and poor crawl paths mean Google can’t index what you’ve built.
- No keyword strategy
- You’re writing for people who already know your product. Search is how you reach the ones who don’t.
- An E-E-A-T blind spot
- Google holds financial content to a higher standard. Most technical sites don’t meet the trust signals that matter.
- Activity without strategy
- Publishing content without a keyword map, a linking structure or a measurement framework is just noise.
Who is search engine optimisation for?
Companies that want sustainable organic growth rather than vanity metrics.
Fintech and financial services
Competing for high-value keywords where Google’s E-E-A-T bar for financial content decides who ranks.
B2B SaaS and developer tools
High-intent search that compounds while you ship features. It’s the channel that keeps working after the ad budget stops.
DeFi and crypto protocols
Technical products in volatile search verticals where trust signals and technical depth decide who ranks.
Infrastructure and technical platforms
Complex products that need structured content architecture to rank for developer and enterprise queries.
Regulated businesses
Where the trust signals Google rewards are the same ones your compliance team already demands.
Marketplaces and platforms
Discovery queries that reach beyond your existing users to the people who don’t know you exist yet.
What does search engine optimisation include?
Each workstream is designed to move a specific metric, not to pad a report.
Technical SEO
Crawl errors, indexing gaps, broken schema, slow Core Web Vitals. I fix the structural problems that stop search engines understanding your site, then build a foundation that scales as you ship new pages.
Keyword strategy
I map the terms your audience actually types, from product-specific queries to broader intent signals. The output is a prioritised plan tied to your product, your funnel stage, and the gaps your competitors haven’t filled.
Content optimisation
Existing content that ranks nowhere. New content that needs to rank somewhere. I restructure, rewrite and extend pages so they answer the query better than anything else on page one, then track what moves.
Authority and digital PR
Links matter, and the wrong ones will get you penalised. I build recognition through ecosystem placements, media relevance and strategic collaborations. No PBNs, no paid link farms, no shortcuts that age badly.
How does the work run?
Four phases with real durations. Nothing here is a proprietary framework. It is the order the work has to happen in.
Diagnose
Full technical audit, crawl analysis, indexation review and competitive benchmarking. I map your current search visibility against the opportunity so every decision that follows is grounded in data.
Foundation
Fix what’s broken. Restructure site architecture, resolve crawl issues, implement schema markup and build the keyword-to-content map. The structural work that gives everything else a surface to land on.
Amplify
Execute the content strategy, launch optimised pages, and begin authority building through digital PR and ecosystem placements. With the foundation set, this is where we drive the signals that move rankings.
Compound
Measure, iterate and scale what works. Track ranking shifts, traffic quality and conversion actions monthly. SEO compounds; the strategy should too. Double down on what moves, diagnose what stalls.
How much does search engine optimisation cost?
Most work starts with a fixed-fee audit. Scope moves the number, not seniority: you get me either way.
Audit and roadmap
From £3,000
I look at what you are running now, find what is structurally broken as opposed to merely underperforming, and hand back a prioritised plan you could execute without me. Most engagements start here.
Ongoing retainer
From £4,000
Strategy plus execution across the channels that matter for your stage. Two or three disciplines working together rather than all five at once.
Advisory
£450 per day
For teams with people in place who need someone senior to pressure-test the plan, review the work, and say the unpopular thing.
What results has search engine optimisation produced?
Real numbers from one engagement, not a projection. The full write-up states the measurement basis for each.
- Organic traffic across the US and EU, over six months
- +124%
- High-intent keywords reaching the first page of Google
- 40+
- Return on ad spend after the account rebuild
- 3.2×
The technical depth and speed Oliver brought were game-changing. In six months we jumped from invisible to dominating key searches, and our ad spend is now one of the highest-ROI channels company-wide.
Questions people actually ask
Including the ones about money.
Written by
Oliver Carding
Marketing consultant in Manchester. Previously Head of Marketing at Improbable and Senior Digital Marketing Lead at eBay; founded CoinJournal and CryptoKaiju. Career, press and references.
Other services
Most engagements use two or three together. A strategy sets the direction; the rest do the work.
Digital marketing strategy
Audience research, channel planning, go-to-market, and measurement frameworks. The decision-making layer that tells you what to do, in what order, and how you’ll know it’s working.
Content marketing
Content strategy, thought leadership, newsletters, and distribution. The aim is content that answers the questions your buyers actually have, in places they’ll actually find it, rather than volume for its own sake.
Social media management
Channel strategy, community management, content publishing, and paid social on the channels your audience already uses: X, Discord, Telegram, and LinkedIn.
Paid advertising
Google Ads, Meta advertising, tracking, and bid optimisation. Paid media in crypto is tricky: platform policies shift, audiences are sceptical, and most budgets leak. I stop the leaks.
Digital transformation
Replatforming, measurement infrastructure, and the way a marketing team actually runs. Most problems that look like strategy problems are plumbing problems: the tracking is wrong, the site can’t ship a page, and nobody agrees what a lead is.
AI consultancy
Where AI genuinely improves a marketing team’s work and where it is theatre. Workflow design, tooling, quality standards, and the judgement to say when the honest answer is “don’t”.
AI search visibility
Answer engine optimisation. Being the source an AI cites when someone asks it a question in your category. That is a different job from ranking, and increasingly the one that decides whether you get considered at all.