Selected work
Five engagements, with the numbers.
Each of these says what was actually broken, what I did about it, and what moved as a result — including the parts that were findings rather than figures.
Where a number needs a caveat, the caveat is next to the number. Where an outcome was qualitative, it says so rather than being converted into a percentage.
Restarting a marketing function that had stopped
9,200+
Proving a blockchain’s performance claim by breaking it in public
70,000+
Reversing a decline in a collapsing NFT market
+30%
Making the world’s largest miner manufacturer visible in English
+124%
Introducing sneaker collectors to digital ownership
56%
Not everything gets written up
These five are the engagements where I can publish the detail. The wider record includes fifteen years of agency and in-house work across finance, energy, travel, recruitment and technology — most of it under arrangements that mean it stays off a website.
Marketing and communications across the group. 900+ posts generating around 1.65 million impressions, and go-to-market for activations with the BBC, Major League Baseball and Yuga Labs.
Founded and grew a cryptocurrency news publication into one of the sector’s recognised titles.