A site search engines can crawl, index and understand

Technical SEO is the work that lets search engines reach, render and read a site, before content or links can count for anything. As a freelance technical SEO consultant, I run the audit, fix what it finds with your developers, and check the result in Search Console.

Discuss technical SEO What the SEO audit includes

What results has technical SEO produced?

At Bitmain, Search Console index coverage rose from 72% to 96% of submitted URLs.

Numbers I’m proud of

96%Search Console index coverage, up from 72% of URLs
+124%Organic traffic across the US and EU, over six months
40+Non-brand terms in the Google top ten

What does technical SEO include?

Technical SEO audit
A crawl of the whole site, an indexation review in Search Console, Core Web Vitals and structured data validation, with each finding ranked by impact and by the effort to fix it.
Crawling, indexing and canonicals
Redirect and canonical conflicts resolved, duplicates consolidated, and the pages that matter made renderable and indexable.
Structured data and international SEO
Product, FAQ and Organization schema, and hreflang for sites in more than one language, validated in Search Console.
Migrations
Redirect mapping, metadata and structured data carried across a replatform, then checked in a fresh crawl and in Search Console after launch.

What does the £1,800 SEO audit include?

A fixed fee of £1,800 covers one website in one market, up to 500 pages. A larger site, a migration or a second market is quoted before we start.

What you get

A kick-off call on your goals, your market and the pages that matter commercially
A technical review: crawling and indexing, page speed, duplicate pages, site structure, structured data and the server
Full visibility research: where you rank, the searches you should be winning, what competitors hold, and whether AI assistants are mentioning or citing you
A review of your main commercial pages, and of the links and citations pointing to your site
A check that analytics and Search Console record the searches and enquiries the work will be judged on
Every finding ranked by its likely impact, with the evidence behind it
A 90-day roadmap, each action with an owner and a measure, and briefs your developers can build from
A walkthrough call and a check-in 30 days later

How the work runs

Day 1
Kick-off
A call on your goals and your market, and access to the site, analytics and Search Console.
Week 1
Research
The crawl and technical review, the visibility research across search and AI assistants, your commercial pages, and the links and citations pointing to you.
Week 2
Findings and roadmap
The findings ranked by impact with their evidence, the 90-day roadmap and the briefs for your developers.
End of week 2
Walkthrough
We go through the findings and the roadmap together, with whoever will run the work.
Day 30
Check-in
A call a month after the handover on what has moved and what to change.

After the handover your team runs the roadmap, or I run it with them as your fractional SEO lead. Full pricing

Who is technical SEO for?

Sites where the way they are built is limiting search.

JavaScript-heavy products: Single-page apps and frameworks where what a visitor sees and what a crawler receives are different.
International sites: More than one language or market on one domain, where hreflang and canonical logic decide which version ranks.
Sites being replatformed: Redirect maps, metadata and structured data planned before the switch and checked after it.

Who will I work with?

You work directly with me throughout the engagement.

I lead marketing at a regulated digital-asset firm, and led it at Improbable before that. At eBay’s KnownOrigin I led the digital marketing strategy. Agency-side, I ran digital strategy for clients in finance, travel and energy, among them Liontrust Asset Management and Aldermore.

More about me

Questions before an engagement

Something not covered here? Ask me directly.

What is technical SEO?

The work that lets search engines crawl, render, index and understand a site: site architecture, redirects and canonicals, structured data, international targeting, speed and migrations. It is one part of SEO; keyword strategy, content and authority are the others.

What does a technical SEO audit include?

A full crawl, an indexation review in Search Console, Core Web Vitals, structured data validation and, for sites in more than one language, hreflang. Each finding comes with its priority and the fix.

Do you make the fixes, or hand them to developers?

Either, depending on access. I have migrated production sites to Next.js, this one included, so the specification your developers get is written by someone who can implement it.

How long before technical fixes show?

Often within four to six weeks, once search engines have recrawled the changed pages. Index coverage in Search Console moves before rankings do.

How much does it cost?

The SEO audit is a fixed fee of £1,800 for one website in one market, up to 500 pages. Ongoing technical work sits inside an SEO retainer from £4,000 a month, with no lock-in.